Book Review by Bruce Lee
This fascinating book looks at 7 exceptional company founders and explores the traits common to them that helped make their companies successful. Jeffrey’s list is very similar to other lists such as “The Top 10 Most Admired Companies” in the US and even the Global Most Admired. He points out that very successful leaders are not flawless, that they make mistakes, but then they learn from them. Overall, they are visionary builders of organizations who create great business models. What makes this book so unique is that in addition to exploring what they did and why they did it, he looks at what might have happened in they did it differently. He poses questions like: “What would Michael Dell do in this case?” and then provides an answer based on their operational savvy.
His final list is of visionary builders is made up of: Michael Dell of Dell Computers, Jack Welch of GE, Lou Gerstner of IBM, Andy Grove of Intel, Bill Gates of Microsoft, Herb Kelleher of Southwest Airlines, and Sam Walton of Wal-Mart.
Their Traits:
